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St. Louis Children’s Hospital

A colorful, crafty annual report from St. Louis Children’s Hospital challenged expectations, using stories and images to make data more meaningful.

Create the Scene

Early on, we decided on the concept of “more:” more lifesaving cures and treatments, more moments with loved ones, more exceptional patient care. Inspired by the hospital’s decor, the report pairs the comforting familiarity of children’s arts and crafts projects with sophisticated photography and design.

In-House Set Design and Photography

After sketching out and polishing individual scenes, we built and photographed each scene ourselves, converting our office into a photography studio that allowed us to swap out backdrops and suspend props from beams. Once the framework was ready, we handcrafted piles of paper butterflies, stars, hearts, kites and books that appeared to take flight. Even pie charts and graphs were made from construction paper.

A Printed and Digital Report

Reading preferences are changing, so we created an equally colorful interactive edition of the report for iBooks. This enabled the hospital to share the report with a larger audience through free distribution on their website and the iTunes store.

St. Louis Children's Hospital: Shared Stories

Creative Director Mike Spakowski and designers Katie Werges and Beth Porter share the story behind the annual report.

Report Wins Local, National Recognition

The report has won local awards – a Gold American Advertising Award from AdClub St. Louis, and the Best in Class and People’s Choice Awards at the Targeted Advertising and Marketing (TAM) Awards. Additionally, it was honored at the 30th Annual Healthcare Advertising Awards, the oldest and most respected healthcare marketing competition. 

“Atomicdust was fantastic to work with for our 2011 Annual Report. They brought fresh and innovative ideas to the table that surprised and impressed our team and hospital executives. St. Louis Children’s Hospital appreciates the efforts of Atomicdust to help our organization really stand out in the market.”


 St. Louis Children’s Hospital Team