Blog: Branding

How Does Restaurant Branding Differ from Corporate Branding?

Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing more and more branding and design for local restaurants. How…


Agency Experience and Letting Go

Creative firms have a lot to prove to win new business. First, we have to prove that we’re creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then we have to prove that we’re strategic. After…


Atomicdust Wins Five American Advertising Awards

Atomicdust was recently awarded five Silver ADDY Awards at the 2017 AAF-St. Louis American Advertising Awards, honoring our work in website design and brand identity. Every year, the local marketing and advertising community gathers for the annual ADDY Awards to…


Atomicdust Wins Six American Package Design Awards 

Atomicdust was recently awarded six American Package Design Awards from Graphic Design USA, honoring our work in brand identity, environmental design and packaging design. The following Atomicdust projects were recognized: We know what you’re thinking – a pizza box and gelato…


How One Bad Experience Can Tarnish Your Brand

Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you don’t control your “brand” – your customers do, because your…