Blog: Branding

Six Ways to Calm Your Fear of Launching a New Brand

Here at Atomicdust, we work with clients all the time who are launching new products or announcing other big changes like mergers or acquisitions. Navigating these changes represents the very definition of risk-and-reward for all involved: there are challenges ahead,…


How Does Restaurant Branding Differ from Corporate Branding?

Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing more and more branding and design for local restaurants. How…


Video – Building Brand Love in B2B Industries

Does brand love matter in B2B marketing? “Brand love” may be a buzzword in consumer marketing, but that doesn’t mean B2B leaders should dismiss it. “Love” is an attainable goal – and often a necessary one – when crafting a…


Agency Experience and Letting Go

Creative firms have a lot to prove to win new business. First, we have to prove that we’re creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then we have to prove that we’re strategic. After…


Atomicdust Wins Five American Advertising Awards

Atomicdust was recently awarded five Silver ADDY Awards at the 2017 AAF-St. Louis American Advertising Awards, honoring our work in website design and brand identity. Every year, the local marketing and advertising community gathers for the annual ADDY Awards to…