Blog: Featured

Branding Gets Personal With Coastal Business Supplies

What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…

B2B Marketing, Consumer Marketing, Featured
May 3, 2018 | Jazzy Danziger

Goodbye to the (Traditional) Creative Brief

“You don’t use creative briefs?” One of our clients had hired a new CMO right in the middle of our planning for a new product campaign. It was our third meeting. We’d discussed the campaign’s goals, target audiences, key messaging…

Atomicdust Insights, Featured
April 23, 2018 | Jazzy Danziger