Author: Ken Earley

Finding Patterns for Successful Marketing

Competitive, or comparative, research is an important step in building a marketing strategy that stands out. (Yes, even if you don’t think your competitors are doing anything particularly well.) In the past, we’ve said to look outside of your industry for innovative ideas – but…


Making an Impact: A New Website Design for IMPACT Group

Can website design help put visitors at ease, even when faced with intimidating or complex subjects? That was our challenge when designing a new website for IMPACT Group. IMPACT Group works behind the scenes to guide employees through relocations, layoffs and leadership training at…


Stay in the Lead with Brand Positioning

In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…


Float On: Brand Identity for FLOAT

Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s deeply unique for each individual. How do you begin to…


Five Benefits of Bringing in Outside Marketing Help

From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be even trickier. British philosopher Alan Watts put it best, “Trying…


In Case You Missed Him: Introducing Designer Tyler Wait

If you’ve been keeping up with our blog, Tyler Wait’s name should sound familiar – he first came to Atomicdust as an intern last summer. Now, Tyler is joining our team of designers full time with a freshly printed diploma from the University of…