Competitive, or comparative, research is an important step in building a marketing strategy that stands out. (Yes, even if you don’t think your competitors are doing anything particularly well.) In the past, we’ve said to look outside of your industry for innovative ideas – but…
Can website design help put visitors at ease, even when faced with intimidating or complex subjects? That was our challenge when designing a new website for IMPACT Group. IMPACT Group works behind the scenes to guide employees through relocations, layoffs and leadership training at…
In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…
Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s deeply unique for each individual. How do you begin to…
If you follow us online, chances are you’ve already seen bits and pieces of Start Bar. Or maybe you’ve even visited the arcade bar since it opened in downtown St. Louis earlier this summer. Start Bar is a tribute to…
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be even trickier. British philosopher Alan Watts put it best, “Trying…
After years of success in the business-to-business world selling cocktail mixers to restaurants and resorts across the US and Mexico, Lasco Foods wanted to make a bigger splash in the consumer market. They came to Atomicdust for help rebranding their…
Riding through North St. Louis’ frequently forgotten areas in a Tesla Model S may not seem like the most conventional scenario for learning about the ups and downs of local neighborhoods. But as I sat in the passenger seat listening to…
If you’ve been keeping up with our blog, Tyler Wait’s name should sound familiar – he first came to Atomicdust as an intern last summer. Now, Tyler is joining our team of designers full time with a freshly printed diploma from the University of…
A few months ago, we got a call from our friends at Artesys about updating their website. It hadn’t changed much in the last five years – when we initially worked together on their first site – and was in…
