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Knowledge is Power
Growing up, my parents placed a strong emphasis on education. Whether for the purpose of instilling a love of knowledge, or in an attempt to live vicariously through us the…
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Ten Things I Learned at Social Fresh (In 140 Characters or Less)
This past week, I attended Social Fresh, a social media conference. That’s like when a bunch of nerds sit around and tweet each other from across the table, right? …
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The Battle of Bullets
I’ve been working on some marketing lately for Atomicdust. Tell me what you think… Atomicdust provides a complete solution for e-marketing and offline communications strategy that not only meets but…
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Looking Out: Turning to External Partners to Refocus Your Brand
Within companies large and small, there is a common point of dissonance. This is the point at which the product or service meets the sales team, the stakeholders, and the…
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Be Yourself with Social Media
We’ve heard it since we were little kids. Your mom, your teachers, even Cat Stevens, telling you to be just ‘be you.’ Well, guess what? This little bit of advice…
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Facebook Success Story: The Pickle
Susan Boyle. Farmville. Subservient Chicken. Pickle. That’s right, you can add a pickle to the list of social media-made celebrities. It didn’t dance, sing, or bite someone’s finger. All the…
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Our Thoughts on Flash vs the iPad
You may have heard that Apple’s latest device, the iPad, will not support the Adobe Flash Plugin. This news was greeted with cheers from some, jeers from others. Let’s look…
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The Value of Position
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few…
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Is Twitter Going Down?
Every one (and their mother) seems to be jumping on the social media bandwagon joining sites like Facebook and Twitter. RJ Metrics recently released data on Twitter Users and Engagement,…
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Marketing: Start with a Message
When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how…
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What Blogging Can Do For You (And Your Business)
To a lot of people, blogging is a scary concept. Why would I blog? What would I write about? Who would read it? Will it even help my business? Let’s…
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First Impressions on Google Buzz
Google jumped on the social networking bandwagon this week with the launch of Google Buzz, and even though it has only been three days, everyone is already taking sides. (And…
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