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The Value of Position
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few…
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Is Twitter Going Down?
Every one (and their mother) seems to be jumping on the social media bandwagon joining sites like Facebook and Twitter. RJ Metrics recently released data on Twitter Users and Engagement,…
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Marketing: Start with a Message
When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how…
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What Blogging Can Do For You (And Your Business)
To a lot of people, blogging is a scary concept. Why would I blog? What would I write about? Who would read it? Will it even help my business? Let’s…
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First Impressions on Google Buzz
Google jumped on the social networking bandwagon this week with the launch of Google Buzz, and even though it has only been three days, everyone is already taking sides. (And…
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Content is the New Black
After spending way too much time on Twitter, LinkedIn and Facebook lately, I can’t help but notice the amount of content people are generating and aggregating. I follow people “professionally”…
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Recognizing When to Update Your Company’s Logo
It’s something every company faces at one time or another: Should we update our logo? What will happen to our loyal customer base? Will it take our company to the…
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