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Social Media Tips for Local Small Businesses
Last night, I was invited to speak at the Macklind Business District’s annual holiday party at the SOHA Art Gallery. The Macklind Business District is made up of independently-owned restaurants,…
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Show Me The Blog 2012: Tweetable Takeaways
Last Saturday, I got the chance to speak on behalf of St. Louis Women in Media at the 2nd Annual Show Me the Blog Conference. The conference was created by…
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QR Codes in Real Life
As a marketer, I know quite a bit about QR codes. I mean, it’s my job to know about the latest marketing trends. But what about everyone else who doesn’t…
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What Do Facebook’s Changes Mean for My Business?
By now, you’ve probably seen or at least heard of the new Facebook Timeline and the other changes coming that were announced last week at their annual f8 Developers Conference.…
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Social Media and Content Marketing. A Guide for B2B Marketing Managers
On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even viral videos? Marketers treat these trends predictably, first glorifying, then vilifying,…
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A Shiny New Article About the Disposable Nature of Marketing
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and…
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The Tech Bubble
Ben Horowitz and Steve Blank are having just about the most interesting debate via The Economist about whether or not we are entering, starting, exiting, or experiencing a tech bubble.…
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Preserving Brands: Transitioning Work from an Agency to an Internal Team
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus…
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Businesses are People Too! Wait, What?
In the marketing and advertising world, B2B brands get a bad rep. Some people hear B2B marketing and they think that it’s boring, cold, and horrible to work on. And…
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If Your Creative Firm Has Never Said ‘No’, You Might Have a Problem
Recently we’ve been shopping around for new office space. We love our current spot, but these blog posts are catching on and we’ve outgrown it. Anyway, in the process of…
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Quality Content Comes at a Cost
“This week marks a significant transition for The New York Times as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in…
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Facebook Makes Some Changes… Again
Okay, nobody panic, but Facebook made changes to their Pages layout and functionality. In fact, you’ve probably already noticed that some of your favorite Pages have already switched over to…
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