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Online Ad Spending Outpaces Print, But Does it Matter?
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set…
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Interaction is Branding
When someone mentions “branding,” my guess is “interaction design” isn’t the first thought that comes to mind. In the increasingly always-connected mobile world we live in, it should be. The…
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Timeline: A Storybook of Your Life
This week, Facebook is rolling out its new Timeline, arguably the largest overhaul to Facebook’s design since its inception in 2004. Facebook Timeline has been in beta testing since September, and…
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Think You Know Facebook Ads?
I use Facebook Ads. I love Facebook Ads. I even recommend Facebook Ads to others. But I do stumble across a lot of misconceptions about them. Whenever I see an…
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Turn Your Website Into a Helpful Resource
The advice I’m about to give might seem counterintuitive, especially coming from a firm that’s so passionate about design – but if you’re planning a new website, or even a…
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Social Media Tips for Local Small Businesses
Last night, I was invited to speak at the Macklind Business District’s annual holiday party at the SOHA Art Gallery. The Macklind Business District is made up of independently-owned restaurants,…
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Show Me The Blog 2012: Tweetable Takeaways
Last Saturday, I got the chance to speak on behalf of St. Louis Women in Media at the 2nd Annual Show Me the Blog Conference. The conference was created by…
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QR Codes in Real Life
As a marketer, I know quite a bit about QR codes. I mean, it’s my job to know about the latest marketing trends. But what about everyone else who doesn’t…
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What Do Facebook’s Changes Mean for My Business?
By now, you’ve probably seen or at least heard of the new Facebook Timeline and the other changes coming that were announced last week at their annual f8 Developers Conference.…
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Social Media and Content Marketing. A Guide for B2B Marketing Managers
On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even viral videos? Marketers treat these trends predictably, first glorifying, then vilifying,…
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A Shiny New Article About the Disposable Nature of Marketing
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and…
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The Tech Bubble
Ben Horowitz and Steve Blank are having just about the most interesting debate via The Economist about whether or not we are entering, starting, exiting, or experiencing a tech bubble.…
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