Recognizing When to Update Your Company’s Logo
It’s something every company faces at one time or another: Should we update our logo? What will happen to our loyal customer base? Will it take our company to the next level? There are many questions and concerns that go into deciding to re-brand a company. And, while updating an identity can be a difficult process of change for your company, it can also result in a grand new direction for the future of your brand.
Brand New is a blog that takes a look at companies that have recently updated their identity, offering opinions on why they think the new looks succeed or fail. Whether you agree with their take or not, it’s an interesting study into the ideas and choices that go into major corporate re-branding.
Check it out at the link below:
