I used to teach freshmen composition at a local university. You may have taken this class in college. You probably didn’t enjoy it. The class was a requirement, and the students who took it were there to get it over…
Have you ever raced in the Pinewood Derby? If you grew up a Cub Scout, or are the parent of a Cub Scout, you know that the Pinewood Derby is an event where kids build a car from a kit…
A sea change is coming. Several tech platform updates coming in the next few months will create drastic differences in how digital marketing teams work and what they’re able to do, from ad targeting and retargeting to SEO performance. When…
I was talking to a buddy of mine recently about a conversation he had with a business owner looking for a new sales person. This was a smaller company, around 15 people, and they were looking to hire a rainmaker.…
As a father of 3 sons, I’m always concerned about time. Time to wake up, time for school, time for practice, time for dinner, time for your game, time for homework, time for bed. Squeezing everything that has to be…
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…
“Listen, our website will never sell anything.” I tend to write about topics that I hear repeatedly from clients and prospects, and this one got me thinking this morning. “This isn’t like Amazon, where you can buy what we do…
My co-workers and friends tease me all the time about being “color blind.” I make jokes, too. It’s all good-natured ribbing. And thankfully, it’s pretty rare that anyone holds a purple shirt in front of me and asks, “Oh, color…
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…
A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what about me?” I’m here to say (happily) that all of…