10 Great Audiobooks for Marketers, Entrepreneurs and Creative Professionals
As a father of 3 sons, I’m always concerned about time.
Time to wake up, time for school, time for practice, time for dinner, time for your game, time for homework, time for bed.
Squeezing everything that has to be done, plus new stuff that adds to the routine can be tough. It’s hard to fit everything in that needs (or wants) to happen. Especially for myself.
It’s about a 25-minute drive from our house to the office, so that’s about an hour per day of sitting in the car, and I try to use that space to listen to marketing podcasts and business audiobooks. Over the years, I think I’m averaging about one audio book every two weeks.
Finding the time to listen isn’t the tricky part anymore. Instead, it’s finding good content. I’m always wondering what the next book or podcast for my drive will be (and if anyone has recommendations, I would love to hear them).
I thought I would share a list of some of recent audiobooks for creatives and marketing professionals I’ve listened to, as well as some of my all-time favorites from the last couple years.
The Conversion Code by Chris Smith. Chris Smith reminds us that digital channels should drive leads, and shares his approach and perspective on using Facebook, landing pages, email, and highly optimized websites to drive leads and close deals. The book also has great insight on how marketing and sales can work better together.
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters. The world of business is divided into different types of people, and when a “visionary” teams up with an “implementer” and defines their roles and responsibilities, it becomes rocket fuel for the business.
The War of Art by Steven Pressfield. Over the years this has become my go-to book for creative motivation and getting unstuck. Pressfield explains the existence of an invisible force called “resistance” and how it will use every trick in the book to keep you from your creative work.
Ego is the Enemy by Ryan Holiday. This is about how our own self image can be self destructive and often send us down the wrong path.
The Subtle Art of Not Giving a F*ck by Mark Manson. I cuss a lot, but I probably shouldn’t. This is a great book on deciding what you should care about, and then focusing on only those things that matter. The first chapter is pretty vulgar. To the point that it almost becomes a gimmick – but the rest of the book is golden. I honestly really love this book, but was about to abandon it in Chapter 1. I’m glad I didn’t.
Million Dollar Consulting by Alan Weiss . Good advice for people that sell themselves. The book explains how to build and grow a professional services practice, how to sell time, ideas and scale. This is something I can relate to for Atomicdust, but is also valuable in helping our professional service clients.
Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi . With content marketing so hot right now, this book explains how you should position content (and your business) around a niche topic, and then work like hell to build an audience around it. Pulizzi also shares advice on digital marketing channels, and the best ways to stay in from of people on a regular basis.
The Ultimate Sales Machine, by Chet Holmes. I honestly didn’t expect to really like this book. The title just sounds arrogant. It advocates for “hard selling.” But I’m glad I stuck with it. Holmes shares proven methods for sales and (what’s most interesting to me) how he used education-based content to create unique positioning and benefits to his audiences. There’s also the great line that sales takes “pig-headed determination.”
The Miracle Morning by Hal Elrod. I’m kind of embarrassed to share this one, but it wouldn’t be honest to say I didn’t learn a lot from the book. Essentially, The Miracle Morning is about how to structure your morning routine to have the a better and more fulfilling day. It’s about time boxing each morning with activities that will center you and bring happiness. For example, wake up, 10 minutes of exercise, 5 minutes of meditation, 10 minutes of reading, 5 minutes of vision boards (which are like moodboards for your life), and then 25 minutes of writing. I started doing this at 7 a.m. each morning, then a little earlier, and earlier and now I start at about 5:30 a.m. each morning. The book is pretty cheesy honestly, but it’s really impacted the way I do things.
Competitive Strategy: What is Strategy, by Michael Porter . Design is a part of marketing, and marketing is about attracting more customers to your brand than your competitors. Micheal Porter is probably the subject matter expert on all things strategy. The narration in the audiobook is not the best, but the content will make you question not just your marketing approach, but the activities that make up your business. A year ago, we gave a Things We’ve Learned So Far: Competition and Positioning talk and a big section of it is based on Porter’s work and thinking
So, there’s my list of great audiobooks for marketers and creative professionals, and like I said, I’m constantly looking for more. Are you into audiobooks or podcasts? What are some of your favorites? I would love to hear any recommendations on what I should listen to next. Feel free to email me at [email protected], or leave a comment below.