Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
Fresh off our wins at the Healthcare Advertising Awards, Atomicdust has once again been recognized for our work in healthcare marketing. The Hospital Marketing Awards, honoring best-in-class advertising for hospital health systems, services, or facilities, has selected Atomicdust’s work for…
For the fourth year in a row, Atomicdust has been recognized for our healthcare marketing work at the Annual Healthcare Advertising Awards. We were honored with 10 awards – more than ever before. Above, Jazzy (blonde) poses with our Gold Award certificate,…
Premise Health. It’s a brand-new company with 40 years of experience. It’s the merger of one company known for its extensive resources, and another known for agility and service. It’s a chance for a new conversation in healthcare. A conversation…
In the world of healthcare technology, there’s a difficult truth every competitor has to face: physicians are very, very loyal to the products they’re used to using. So when Elsevier asked Atomicdust to help reintroduce their clinical search engine, ClinicalKey, in light…
Our latest healthcare marketing project really started six years ago. In 2008, Atomicdust created the Mosby’s Suite brand for Elsevier, uniting four nursing-focused products under one website and cohesive promise: Confidence Connected. Since then, healthcare has changed a lot, with…
For the third year in a row, Atomicdust’s healthcare marketing work has been honored by the industry’s oldest, largest and most widely respected awards competition. The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, recognize the best marketing and advertising…
For the past several years, Mercy has led the way in expanding healthcare’s reach through their telehealth efforts. In preparation for the announcement of Mercy’s new virtual care building, the first of its kind in the world, Atomicdust was engaged…
Healthcare technology has never been smarter. For patients and providers, that’s great news. For marketers, it means finding easy-to-understand and engaging ways to promote innovative clinical products – a necessary but challenging proposition. Last year, Atomicdust worked with Elsevier to…
A YouTube Channel Trailer is meant to inform visitors of what they can expect from the channel, and convert them into subscribers. It has to be more than a just product overview – it has to entertain. For Elsevier ClinicalKey,…