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Love and New Leads: ClinicalKey’s “Searchless in Seattle” Tradeshow Campaign
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was…
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Putting Real People First in New Positioning and Website for Permobil
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit…
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Getting to the Heart of the Matter: Mercy Health Foundation
There’s nothing more important than a strong, central message. Whether you’re building a new brand or starting a fundraising effort, the message is everything. Our recent work with Mercy Health…
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Getting to the Decision Maker’s Desk: ClinicalKey Direct Mail Campaign
Marketing is a combination of messaging and frequency. That’s something we say often, but when you’re promoting one of the thousands of marketing messages the average American is exposed to daily,…
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Helping a New Onsite Healthcare Brand Change the Conversation
Premise Health. It’s a brand-new company with 40 years of experience. It’s the merger of one company known for its extensive resources, and another known for agility and service. It’s…
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ClinicalKey: A Healthcare Rebrand Built on Better Answers
In the world of healthcare technology, there’s a difficult truth every competitor has to face: physicians are very, very loyal to the products they’re used to using. So when Elsevier asked Atomicdust…
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Mosby’s Suite: Aligning a Healthcare Brand with the Needs of its Audience
Our latest healthcare marketing project really started six years ago. In 2008, Atomicdust created the Mosby’s Suite brand for Elsevier, uniting four nursing-focused products under one website and cohesive promise:…
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Expanding Mercy’s Reach Virtually
For the past several years, Mercy has led the way in expanding healthcare’s reach through their telehealth efforts. In preparation for the announcement of Mercy’s new virtual care building, the…
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A Video for Elsevier’s InOrder Makes Healthcare Tech More Human
Healthcare technology has never been smarter. For patients and providers, that’s great news. For marketers, it means finding easy-to-understand and engaging ways to promote innovative clinical products – a necessary…
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Elsevier ClinicalKey Gets Animated
A YouTube Channel Trailer is meant to inform visitors of what they can expect from the channel, and convert them into subscribers. It has to be more than a just…
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A New Holiday Website Helps Mercy Count Blessings
What are you thankful for this year? For everyone at Atomicdust, it’s been the opportunity to work on projects that make people smile – projects like our recent microsite for…
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ExitCare’s New Website Makes a Case for Patient Education
When Atomicdust was hired to build a new website for Elsevier’s ExitCare, a patient education and engagement solutions company, we knew the project would be about more than features and…
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