Blog: Healthcare Marketing

ClinicalKey: A Healthcare Rebrand Built on Better Answers

In the world of healthcare technology, there’s a difficult truth every competitor has to face: physicians are very, very loyal to the products they’re used to using. So when Elsevier asked Atomicdust to help reintroduce their clinical search engine, ClinicalKey, in light…


Expanding Mercy’s Reach Virtually

For the past several years, Mercy has led the way in expanding healthcare’s reach through their telehealth efforts. In preparation for the announcement of Mercy’s new virtual care building, the first of its kind in the world, Atomicdust was engaged…


Elsevier ClinicalKey Gets Animated

A YouTube Channel Trailer is meant to inform visitors of what they can expect from the channel, and convert them into subscribers. It has to be more than a just product overview – it has to entertain. For Elsevier ClinicalKey,…