Blog: Branding

Happy Batch Branding from Scratch

The cookie aisle at the grocery store is a pretty fun place to be. (I don’t get out much lately.) If you, like me, find yourself wandering the cookie aisle, you’re probably aware that there is no shortage of options…


Atomicdust Earns Five 2020 MarCom Awards

Navigating turbulent times. It was an apt theme for the 2020 MarCom Awards, as marketing and communication professionals around the globe pivoted to keep brands ahead of the curve amidst ever-changing landscapes. We’re excited to share that Atomicdust earned five…


The Benihana Approach to Brand Differentiators

I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…