We think a lot about healthcare. In the last two decades, Atomicdust has worked with numerous healthcare clients, from hospital systems to insurance companies to international medical device manufacturers. The industry is fascinating—incredibly complex and regulated, but also constantly evolving…
For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…
We’re excited to announce Atomicdust Partner/Creative Director Mike Spakowski will be the keynote speaker at Missouri University of Science and Technology Brand Symposium 2022. At Atomicdust, we believe branding sets the foundation for an organization’s success. Branding can attract audiences, build…
If you went back to ancient Greece and heard the word “museum,” it would translate to something like “temple of the muses.” In other words, a place dedicated to inspiration. Atomicdust has been lucky enough to partner with several museums…
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…
Most schools teach kids in their native language. Depending on the school district or the students’ ages, kids might spend a few hours a week learning a second language. At St. Louis Language Immersion School, though, students learn in two…
“You see, it started out as an aquarium, but it sort of got out of control.” – Bob Cassilly, Creator of City Museum There really is no simple way to describe City Museum—even with great branding. The easiest attempt would…
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it fast. Top Secret & Top Speed Merging two companies…
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…
