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When to Rebrand a Professional Services Firm
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is…
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Rottler’s Evolution: A New Approach to Pest Control Branding
Ever had a mouse in your house? A mole making holes in your flower beds? A wasp nest that made you nervous? If you haven’t experienced it firsthand, I’m sure…
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Modernizing a Construction Brand for Alberici
Alberici has built some of the most complex and important structures in North America. We’re talking critical infrastructure like water treatment plants and heavy industrial production lines, and highly technical…
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Atomicdust Earns Ten American Graphic Design Awards
“The function of design is letting design function,” -Micha Commeren, entrepreneur and designer. And he’s right: design is so much more than how something looks. It’s how it functions, how…
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Atomicdust Earns Two GDUSA Health + Wellness Awards for 2023
There isn’t a world without healthcare. And because healthcare is vital, we also need crucial information about it—regulations, administration, benefits, applications—to be communicated effectively. But the industry can be complicated…
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Want to Build Brand Trust? Start With a Strong Brand Positioning Statement
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles…
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Athletic-Minded Design for Pro-Train CBD Branding & Packaging
When a client came to us with an idea for a lotion that would soothe muscle pains, gummies that would sharpen focus and a tincture that would deliver the best…
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Embracing Authenticity: The Story of True Media’s Rebrand
You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You…
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Beyond Business as Usual: The Story of Branding Trepwise
The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges.…
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Guiding a Century-Old Insurance Pioneer Through a Brand Evolution
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my…
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Atomicdust Earns a 2023 GDUSA Package Design Award
Package design is a critical component of successful marketing, and it’s no wonder why. In a world where we’re constantly bombarded with information, we’re drawn to items that appeal to…
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Financial Branding Worthy of a Pet’s Love for All Pet Card
There’s nothing quite like a cuddle from a pet to melt away the day’s stress. Now imagine trying to capture that warmth in a financial brand, without playing into sad…
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