Most schools teach kids in their native language. Depending on the school district or the students’ ages, kids might spend a few hours a week learning a second language. At St. Louis Language Immersion School, though, students learn in two…
“You see, it started out as an aquarium, but it sort of got out of control.” – Bob Cassilly, Creator of City Museum There really is no simple way to describe City Museum—even with great branding. The easiest attempt would…
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it fast. Top Secret & Top Speed Merging two companies…
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…
It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…
Where’d you go to high school? It’s a fairly common question that St. Louis has adopted as its signature ice breaker. You can learn a lot about someone based on where they went to school. Or at least, people like…
It was a pretty normal new-business meeting. We sat in a conference room in the Atomicdust office talking to a few people from Green Street, a real estate development company we’d worked with before. They told us about a new…
In 2020, the global health and wellness industry topped $3 billion. It makes sense, even without the harsh reality of a pandemic. With factors like stressful schedules, sedentary lifestyles and chronic conditions affecting our health, we’re flocking to doctors offices,…
In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes. Our brand isn’t recognized anywhere. We’re doing this amazing, cutting-edge work, but no one knows about…
