Historic Meets Modern with The Victor Branding
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
Blog: Branding
Business Consultant Branding for High Five Strategies
“So, what’s the strategy?” Strategy is incredibly important in business—but for many companies, developing one can be intimidating and perplexing. First, there’s different strategy types. Go-to-market strategy. Cost leadership strategy. Marketing strategy. The word “strategy” is often used interchangeably with…
ATMDST Book Club: Our Favorite Branding & Marketing Books of 2022
They say the team that reads together leads together. No one has ever actually said that. Until now, I guess—and maybe it will catch on. But our team really does love to read. A while back, we started the Atomicdust…
Atomicdust Earns Two GDUSA Health + Wellness Awards for 2022
We think a lot about healthcare. In the last two decades, Atomicdust has worked with numerous healthcare clients, from hospital systems to insurance companies to international medical device manufacturers. The industry is fascinating—incredibly complex and regulated, but also constantly evolving…
Recharging the Cor Jesu Academy Athletics Brand
For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…
Mike Spakowski to Deliver Keynote at Missouri S&T Brand Symposium
We’re excited to announce Atomicdust Partner/Creative Director Mike Spakowski will be the keynote speaker at Missouri University of Science and Technology Brand Symposium 2022. At Atomicdust, we believe branding sets the foundation for an organization’s success. Branding can attract audiences, build…
Atomicdust Museum Clients Sweep the A-List Awards
If you went back to ancient Greece and heard the word “museum,” it would translate to something like “temple of the muses.” In other words, a place dedicated to inspiration. Atomicdust has been lucky enough to partner with several museums…
Learning From (and Then Beating) the Competition
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…
Creating a Brand That Connects for St. Louis Language Immersion School
Most schools teach kids in their native language. Depending on the school district or the students’ ages, kids might spend a few hours a week learning a second language. At St. Louis Language Immersion School, though, students learn in two…
Branding City Museum: Iconic, Unruly and Weirdly Wonderful
“You see, it started out as an aquarium, but it sort of got out of control.” – Bob Cassilly, Creator of City Museum There really is no simple way to describe City Museum—even with great branding. The easiest attempt would…