Blog: Content Strategy

Simplifying Complex Brands with Infographics

We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…


What’s Missing From Your Marketing Plan

A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly having “pig-headed determination.” Sure, he elaborates further on various methods and…


Atomicdust on “What is SEO?”

Our clients often ask us about our approach to SEO, or search engine optimization. It’s an understandable question considering Google and others constantly update their algorithms. Sure, there are general best practices about title tags, meta data length and more…


The End of Google Authorship

When we talk to clients about SEO, content strategy and Google+, one tactical tip seems to always come up – Google Authorship. We’ve written before about how Google Authorship allowed writers to link their Google+ profiles to the content they’ve…