Atomicdust to Host “Things We’ve Learned: B2B Content Marketing”
We’ve learned a lot about B2B content marketing over the years.
It’s actually a major factor in our agency’s success—we have no salespeople and instead rely solely on inbound leads, many of which find us through the content on our website.
But it’s not just us. A recent study from Content Marketing Institute found that almost three-quarters of B2B companies have a content strategy in place. Almost half said their company had spent more on content marketing in 2021 than in past years. The outcomes mirror the adoption rates: Respondents reported increased brand awareness, customer loyalty and lead generation as a result of their content marketing efforts.
Our clients have long understood the importance of content in a well-rounded digital strategy. After getting requests from numerous clients over the years, we launched our Digital Marketing Program last year with content marketing production and distribution as a major component of the program. Each month, our team creates blogs, white papers and other pieces that are designed to generate demand, build brands and attract leads.
And we want to tell you our secrets.
Blaise Hart-Schmidt, Senior Marketing Manager at Atomicdust, will present Things We’ve Learned: B2B Content Marketing at 12:30 p.m. July 27, 2022. Hosted at Work & Leisure in Midtown, the free event will include lunch although registration is required. We’ll talk about creating a content marketing strategy, advice for developing effective content pieces and how to get your content in front of the right audiences.
Things We’ve Learned: B2B Content Marketing
July 27, 2022 at 12:30 p.m.
Work & Leisure: 3015 Locust Street, St. Louis MO 63103
We hope to see you there. Reserve your spot now. Registration ends July 22.