Do Design Tools Limit Designers?
Let’s talk about the chicken and the egg for a minute. For centuries, this question of which came first has kept us all up at night staring at the stars, looking for answers. Okay, that’s a little dramatic, but it’s…
Blog: Design
Igniting a New Restaurant Brand for Cinder House
It was late in the afternoon, and Katie Werges and I were laying out design expressions in rows on the conference table. I had just started to brew a fresh pot of four o’clock coffee. Do you know how nerve-wracking…
Real Estate Branding Gets an Encore
In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept. At the time, Cortona was just a name, a set…
Building Community Pride with Branding
University City is a melting pot of cultures. Bordering the city of St. Louis, U.City, as it’s affectionately called, is home to people of different backgrounds, colors, ages, religions and economic levels. It’s about as diverse as you can get…
Six Atomicdust Projects Featured in AIGA Design Show
You know, 10 years ago, Katie Werges and I would enter our agency’s design work in the annual AIGA St. Louis Design Show. Year after year, we would wait with anticipation on the night of the show, pounding chips and…
Does Rebranding Always Mean Changing Your Logo?
Often when a new client comes in to talk to us about a marketing project or a new website, we’ll mention that it might be a good time to consider a rebrand. If this wasn’t what they had in mind, the…
Branding Gets Personal With Coastal Business Supplies
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
Anew Featured in PRINT Regional Design Annual 2017
Atomicdust’s brand identity for Anew is featured in the 2017 PRINT Regional Design Annual. In late 2016, Big Brothers Big Sisters of Eastern Missouri came to Atomicdust with a vision. They wanted to open an event venue atop their historic…
Top Five Blog Posts of 2017
Let’s take a look back at some of the blog posts that caught your attention in 2017. How to Turn Your B2B Website into a Sales Tool We get it – websites aren’t always about making a sale. This is true…
It’s a Designer’s Job to Create… and Destroy
I was recently digging through an old hard drive filled with some of my early design work, and I came across this layout. I think it was a poster I was designing for our old office back in 2002. I’ll…