If you’re in the commercial construction industry, it’s unlikely someone is going to hire you based solely on a visit to your website. That’s bold talk from a construction website design firm, isn’t it? But it’s true. This is a…
“Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven, measure-everything and cut-what-doesn’t-deliver-right-now world, these words echo through the halls…
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles so prevalent in business-to-business and professional services markets. But how…
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend: business-to-business brands are focusing not only on short-term performance marketing,…
Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while it was fresh in my head, I thought I would…
They say the team that reads together leads together. No one has ever actually said that. Until now, I guess—and maybe it will catch on. But our team really does love to read. A while back, we started the Atomicdust…
In a world with more Zoom calls and fewer long sales lunches, your sales deck has never been more important—because it may be the only thing your prospects remember. According to John Medina, author and biologist focused on brain development:…
All the votes have been counted and a winner has been declared. We’re thrilled to share that Atomicdust was recently named Best Marketing Firm in Small Business Monthly’s 2022 Best in Business Awards. In this year’s annual reader survey, over…
The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just competitive banter and gripes (think, “You don’t pick up the…
Your digital marketing technology is handcuffing your progress. Let me preface this by saying, I was just like you once: obsessed with the idea of solving true multi-touch attribution for all leads and sales. It’s what drove me into digital…