Professional services firms still struggle with their own marketing. After 25 years of building websites for architects, financial advisors, healthcare consultants and technology firms (and running a business myself), I can tell you the problem hasn’t changed: most firms look…
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference. “Innovative solutions.” “Customer-centric approach.” “Leading the industry forward.” Generic. Safe.…
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles so prevalent in business-to-business and professional services markets. But how…
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it fast. Top Secret & Top Speed Merging two companies…
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
Let’s talk about how you can make your marketing more powerful by rethinking how you communicate with your customers, and the best part is it’s super simple. But first, a little back story. A lot of marketers feel stuck. If…
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit of the brand, and so much about how the brand…