I’m going to ruffle some feathers here. And yes, it’s possible someday soon I’ll break my own rule. I certainly have in the past. But if you have a, “Why us?” page on your website, you’re doing it wrong. Why…
There’s an old adage that no one remembers who came in second place. It’s the very nature of competition. No one strives to be second-best in their market, right? If you’re not the market leader – maybe you are in second…
In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably can’t break your heart, but studies have shown that the…
Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s deeply unique for each individual. How do you begin to…
Maybe you’re launching a new product. Maybe you’re coming through a merger. Or maybe your market is changing around you – and you’ve got to act now to stay in front of and relevant to your audience. Each of these…
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base or reacting to or anticipating a shift in the market. At…
Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that coveted number-one spot from a competitor has to reject this…
Every day, businesses and marketing teams fight to get a leg up over their competition. We’re flooded with new tools, new tactics and new channels that dangle victory in front of us like a carrot. In my experience, marketing really…
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer (CMO). The CMO’s role is important in any company. Still,…
