Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that coveted number-one spot from a competitor has to reject this…
Every day, businesses and marketing teams fight to get a leg up over their competition. We’re flooded with new tools, new tactics and new channels that dangle victory in front of us like a carrot. In my experience, marketing really…
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer (CMO). The CMO’s role is important in any company. Still,…
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society, and is the industry’s largest health IT conference and tradeshow.…
It’s a classic marketing situation. You’re introducing a new product that’s genuinely different from anything on the market. And while the product’s features and benefits are convincing, they’re also overwhelming. Your audience doesn’t have a moment to spare. What do…
You might think that accounting and creativity don’t – or maybe shouldn’t – add up. But when a large St. Louis CPA firm came to us looking for a new identity, Atomicdust was up for the challenge. The company…
Daugherty Business Solutions has been quietly improving the way Fortune 500 companies use technology for more than 25 years. And while their client list includes many household names, they’ve found the competition for business to be quite intense beyond their…
When longtime friend and client Jay Beard bought Edwardsville’s Goshen Coffee Company last spring, we were excited to start working on developing a brand for a product we love – coffee. Our first goal was to use social media to…
I am sort of a coffee connoisseur. I used to live in Park City, Utah, where I was the head barista at Bad Ass Coffee Company, which roasted and served 100% pure Kona Coffee. I calibrated the espresso machine and…
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can change that In order to begin the shift to a…