-
Battle of the Beans. Goshen Coffee Company’s Bean vs Bean Challenge.
When longtime friend and client Jay Beard bought Edwardsville’s Goshen Coffee Company last spring, we were excited to start working on developing a brand for a product we love –…
-
Photographing (and Drinking) Great Coffee at Goshen Coffee Co.
I am sort of a coffee connoisseur. I used to live in Park City, Utah, where I was the head barista at Bad Ass Coffee Company, which roasted and served…
-
The Brand Spiral of Death (and Other Thoughts on Branding)
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can…
-
Rethinking the Professional Services Website
Professional services firms often struggle with their own branding, social media and marketing. Typically, it’s because the services they offer are so similar to their competition, there’s no real platform or…
-
Atomicdust Refreshes Website and Messaging for Resinate Materials Group
Resinate Materials Group came to us with a problem: their core promise – high quality, custom resins at stable prices – was lost in their website’s dated design and (by…
-
Naming, Branding and Website Design for Daugherty Mobile Suite
One project leads to another. We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more…
-
Atomicdust Lends a Hand for U.S. Crisis Care’s Branding and Marketing
When we were first introduced to U.S. Crisis Care by a board member – and Atomicdust client – what we found was a small, passionate organization doing some very important…
-
Online Ad Spending Outpaces Print, But Does it Matter?
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set…
-
Developing a Brand for St. Louis Fashion
At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can…
-
A Shiny New Article About the Disposable Nature of Marketing
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and…
-
Preserving Brands: Transitioning Work from an Agency to an Internal Team
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus…
-
What Children’s Birthday Parties Taught Me About Marketing
Graphic designers have it hard. For example, every year when it’s time for my kid’s birthday party, I go a little crazy. I feel this pressure to make the invitations…
Insights