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Turning the XWELL Brand Into a Celebration of Self
The wellness industry has been unwell. It sells perfection. Implies feeling good is reserved for the elite few. Makes self-care seem possible only if you have endless time or money…
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Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference.…
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Want to Build Brand Trust? Start With a Strong Brand Positioning Statement
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles…
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Learning From (and Then Beating) the Competition
“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a…
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The Benihana Approach to Brand Differentiators
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent…
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Branding Gets Personal With Coastal Business Supplies
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to…
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How to Reframe Your Messaging to Make Marketing More Effective
Let’s talk about how you can make your marketing more powerful by rethinking how you communicate with your customers, and the best part is it’s super simple. But first, a…
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Putting Real People First in New Positioning and Website for Permobil
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit…
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What B2B Brands Can Learn about Brand Love from an MP3 Player
I grew up with an Apple IIc. Green LCD monitor and all. You see, my mom brought it home for us when UMSL was upgrading and was going to throw it…
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Are You Marketing to Your Competitors?
Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple –…
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The One Page You Should Never Have on a Website
I’m going to ruffle some feathers here. And yes, it’s possible someday soon I’ll break my own rule. I certainly have in the past. But if you have a, “Why…
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How to Get Out of Second Place and Become the Market Leader
There’s an old adage that no one remembers who came in second place. It’s the very nature of competition. No one strives to be second-best in their market, right? If…
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