I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
Let’s talk about how you can make your marketing more powerful by rethinking how you communicate with your customers, and the best part is it’s super simple. But first, a little back story. A lot of marketers feel stuck. If…
It might seem strange to start this blog post about our work for Permobil with the brand narrative we crafted for them. But it captures so much about the spirit of the brand, and so much about how the brand…
I grew up with an Apple IIc. Green LCD monitor and all. You see, my mom brought it home for us when UMSL was upgrading and was going to throw it away. (You know the old saying – one college institution’s…
Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…
I’m going to ruffle some feathers here. And yes, it’s possible someday soon I’ll break my own rule. I certainly have in the past. But if you have a, “Why us?” page on your website, you’re doing it wrong. Why…
There’s an old adage that no one remembers who came in second place. It’s the very nature of competition. No one strives to be second-best in their market, right? If you’re not the market leader – maybe you are in second…
In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably can’t break your heart, but studies have shown that the…
