Knowledge is Power
Growing up, my parents placed a strong emphasis on education. Whether for the purpose of instilling a love of knowledge, or in an attempt to live vicariously through us the lives they dreamed of, I’m not sure. My guess is…
Blog: Positioning
Designing Retirement
To many, investment strategy is a mess of numbers, formulas and equations that quickly add up to confusion and frustration. And while they should be planning for a retirement full of traveling, relaxing and spending time with their family and…
The Battle of Bullets
I’ve been working on some marketing lately for Atomicdust. Tell me what you think… Atomicdust provides a complete solution for e-marketing and offline communications strategy that not only meets but exceeds the ever-changing needs of clients while addressing and confronting…
Point of Care Guidelines Website
CPMRC’s Point of Care Guidelines have been the leading interdisciplinary guidelines for hospitals for over 20 years. Their guidelines get everyone in the hospital on the same page in order to provide the best patient care. In the past, the…
Looking Out: Turning to External Partners to Refocus Your Brand
Within companies large and small, there is a common point of dissonance. This is the point at which the product or service meets the sales team, the stakeholders, and the red tape. This is the point at which brands become…
The Value of Position
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around…