Resinate Materials Group came to us with a problem: their core promise – high quality, custom resins at stable prices – was lost in their website’s dated design and (by their own admission) inaccurate content. Right away, we saw this…
One project leads to another. We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more urgent task: branding their new, mobile-oriented products. This in and…
When we were first introduced to U.S. Crisis Care by a board member – and Atomicdust client – what we found was a small, passionate organization doing some very important work. Their mission was fairly well articulated: “…a nonprofit organization…
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set to increase twenty-three percent to $39.5 billion. While I agree…
At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can relate to. But what if they ask for more than…
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and well designed it is now. In 2-3 years, you’re going…
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus of brand stewardship ends up in the hands of internal…
Graphic designers have it hard. For example, every year when it’s time for my kid’s birthday party, I go a little crazy. I feel this pressure to make the invitations myself (I am a graphic designer after all). I want…
After work, I like to drop into a local pub and strike up a conversation with any random person at the bar. Last Friday, I went to Herbie’s. There wasn’t anyone particularly interesting to talk to, so I started chatting…
Often, potential clients will ask us to build a new website for their company. They are typically unhappy with their current site and ask us to do a “facelift” to create a new and effective look. We take a look,…