Blog: Design

Crafting a Brand Identity for Wheelhouse

The team behind Wheelhouse, a wildly successful restaurant and bar in downtown St. Louis, turned to Atomicdust to help them refine their brand identity and design new menus. After success with the original Clayton location, the team set their sights…


How Does Restaurant Branding Differ from Corporate Branding?

Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing more and more branding and design for local restaurants. How…


Agency Experience and Letting Go

Creative firms have a lot to prove to win new business. First, we have to prove that we’re creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then we have to prove that we’re strategic. After…


Expanding FLOAT in St. Louis (and Beyond)

Since FLOAT STL opened in Midtown in 2015, right next door to Atomicdust, floating has gone from relatively obscure to nearly mainstream. They’ve benefited from its growing popularity, and opened a second location in Maryland Heights in November. With a…