You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You reread the research and dig even deeper into the competition.…
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my college classmate Kevin (who now answers to Jake and exclusively…
It’s hard to find a good breakfast spot in Chesterfield, Missouri. At least, that’s my opinion, as a kind-of foodie and Chesterfield native. Not that it’s low on options—it’s home of the “World’s Longest Strip Mall”—where just about every chain…
Atomicdust has been growing rapidly lately. To keep up with demand (and utilize their impressive talents), Atomicdust recently named designers Beth Bennett and Katie Werges Pour as Creative Directors. Both Beth and Katie started as Atomicdust interns, and for more…
Purposeful design is at the heart of every great brand. It can create an emotional connection with customers, helping to shape how people feel, think and engage with a company. Great design isn’t just about creating aesthetically pleasing visuals; it’s…
Have you ever read Steal Like An Artist by Austin Kleon? If you haven’t, you should. The book is about the creative process and where ideas come from—and how to generate your own. It gives great examples of how different…
There’s a mystery hiding inside City Museum. There’s actually quite a lot that’s unknown—just waiting to be found in the deep caves, curious collections, strange passageways and other weirdly wonderful spaces throughout. It’s part playground, part art exhibit, part daring…
It’s our favorite time of year. The cooler weather means we can open up the office garage door and enjoy a good breeze. And our team loves to celebrate the season with our annual Fall Day and Halloween Chili Cook-Off…
In a world with more Zoom calls and fewer long sales lunches, your sales deck has never been more important—because it may be the only thing your prospects remember. According to John Medina, author and biologist focused on brain development:…
I logged in to a Zoom call with a client recently to present some designs. I liked what I had made and was confident the client would, too. It was quickly apparent that what I had designed wasn’t hitting the…