Atomicdust Gets Nurses To Try Product, Smell Better.

Atomicdust's designs for a nursing marketing promotion

Atomicdust Gets Nurses To Try Product, Smell Better.

Being a nurse is stressful, right? Long hours, funny shoes, bad cafeteria food, catheters… So when we put together an online promotion for nurses to try Mosby’s Nursing Suite, we wanted to give them something in return that would help them relax a little. Participating nurses received a $25 gift card to Bath and Body Works in a sharp little mailer and a chance to win the Grand Prize Spa Vacation. If you’re a nurse or know someone who is check out confidenceconnected.com for details.

Mike Spakowski

Mike is the Partner and Founder of Atomicdust, a branding and digital marketing agency in St. Louis. For over two decades, Mike has helped hundreds of B2B and professional services companies find clarity, heart, and meaning in crowded markets. His work has been recognized by AIGA, GDUSA, and the St. Louis Business Journal. Connect on LinkedIn

More posts by Mike Spakowski

\

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-term-template.is-layout-flex){gap:1.25em}:where(.wp-block-term-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}:root{--adc-accent:#000}.e-heading-base a,.e-paragraph-base a{all:unset;cursor:pointer}form[data-element_type="e-form"].form-state-success [data-element_type="e-form-success-message"],form[data-element_type="e-form"].form-state-error [data-element_type="e-form-error-message"]{display:block}.e-form-textarea-base:not([data-resizable]){resize:none}.e-form-submit-button-base{cursor:pointer;box-sizing:border-box}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}.single-employment .employment-apply{margin-bottom:60px}.single-post .post .entry ol li{font-size:1.16667em}#wrapper>section>div>div>article>div>div>div>div>section>div>div.elementor-column.elementor-col-50.elementor-top-column.elementor-element.elementor-element-f61a82a.right-column>div>div.elementor-element.elementor-element-1e72461.elementor-widget__width-initial.elementor-widget.elementor-widget-text-editor>div>p:nth-child(1)>a{color:white}.postid-25861 .video-container{margin-bottom:-25%}.post-26690 .fullvid .video{padding-bottom:28.527607361963%;margin-bottom:-85px}.post-27658 .fullvid .video:has(.built-challenge){background-color:#fff;padding-bottom:42.07%;margin-top:-9px}.post-27169 .fullvid .video:has(.built-challenge){padding-bottom:42.1%;margin-top:-9px}.post-type-archive-work .innercontain.pagetop,.work-categories{height:auto !important}.elementor-kit-21640 button,.elementor-kit-21640 input[type=button],.elementor-kit-21640 input[type=submit],.elementor-kit-21640 .elementor-button{text-shadow:none}.postid-27881.single-work .content .columns-equalize{margin-bottom:0}.postid-27881.single-work .realsize .col-img.col-iter-1{padding-bottom:0;padding-top:0}.post-27881.work .columns-equalize:nth-child(3) .realsize .col-img.col-iter-1{padding-top:15px}.postid-27881.single-work .col-iter-1 .video-container.fullvid .video{margin-bottom:-15px}.post-27881.work .columns-equalize:nth-child(12) .col-iter-1 .video-container.fullvid .video{padding-bottom:52.25%}.post-27881.work .columns-equalize:nth-child(11) .innercontain{max-width:600px;margin-left:80px}.single-work.postid-27939 .columns-equalize:nth-child(5) .col-iter-1 .video-container.fullvid .video{padding-bottom:41.784%;margin-bottom:-1px;margin-top:-2px}.single-work.postid-27939 .realsize .col-img img.cntr{width:100%}.single-work.postid-27939 .columns-equalize:nth-child(8) .realsize .col-img.col-iter-1,.single-work.postid-27939 .columns-equalize:nth-child(12) .realsize .col-img.col-iter-1{padding:0}.careersimg .cycle-slideshow{aspect-ratio:1250/669;width:100%;max-width:100%;position:relative;overflow:hidden}.careersimg img{width:1250px;height:669px;max-width:100%;display:block;object-fit:cover}.career-photos .innercontain{aspect-ratio:1246/429;width:100%;position:relative;overflow:hidden}.career-photos img{width:1246px;height:429px;max-width:100%;display:block;object-fit:cover}img[loading="lazy"]{min-height:1px}.frontpage-header{position:relative;overflow:hidden}.header-image img{position:absolute;top:0;right:0;bottom:0;left:0;width:100%;height:110%;object-fit:cover;object-position:center;will-change:transform;z-index:1}.introduction-box{position:relative;z-index:2}#gform_wrapper_32 .gform_validation_container,#gform_wrapper_32 .gfield--input-type-honeypot,#gform_wrapper_32 .gfield_visibility_honeypot,#gform_wrapper_32 li.gform_validation_container,#gform_wrapper_32 .gform_fields .gform_validation_container{display:none !important;position:absolute !important;left:-9000px !important;visibility:hidden !important;pointer-events:none !important}ul.widgets>li.ad-rel-widget{list-style:none;padding-left:0}.ad-rel-widget{margin-top:2.5rem}.ad-rel-heading{font-size:1.25rem;font-weight:700;margin:0 0 1.25rem;border-bottom:2px solid #eee;padding-bottom:.5rem}.ad-rel-list{list-style:none;margin:0;padding:0}.ad-rel-item{margin-bottom:2rem}.ad-rel-link{display:block;text-decoration:none}.ad-rel-thumb{width:100%;height:auto;object-fit:cover;border-radius:6px;margin-bottom:.75rem}.ad-rel-label{font-size:.65rem;font-weight:600;text-transform:uppercase;letter-spacing:.03em;color:#888;margin-bottom:.35rem;display:block}.ad-rel-title{font-size:1rem;font-weight:600;margin:0 0 .4rem;line-height:1.35}.ad-rel-date{font-size:.8rem;color:#999}.ad-rel-link:hover .ad-rel-title{text-decoration:underline}#footer{position:relative;z-index:10}.atomic-footer{display:flex;flex-wrap:wrap;background-color:#f1f1f1;padding:75px 0;font-family:"Libre Franklin",Sans-serif;font-size:14px;color:#2a2a2a}.atomic-footer .widecontain{display:flex;width:100%;max-width:1330px;justify-content:center}@media (max-width: 767px){.atomic-footer .widecontain{flex-wrap:wrap}}.atomic-footer .footer-top{margin-bottom:35px}@media (min-width: 600px){.atomic-footer .footer-top{margin-bottom:125px}}.atomic-footer .column{min-width:165px;padding:0 20px}.atomic-footer .column h3{margin-top:0}.atomic-footer .column p{font-family:"Libre Franklin",Helvetica,Arial,sans-serif;font-size:14px}.atomic-footer .newsletter input[type="email"]{width:calc(100% - 90px);padding:10px;margin-right:5px}.atomic-footer .newsletter input[type="submit"]{}@media (max-width: 600px){#footer .newsletter{text-align:left;margin-top:30px}#footer.atomic-footer .newsletter input[type="email"]{width:80%}.atomic-footer .newsletter input[type="submit"]{max-width:200px}}.atomic-footer .social-links a:not(:last-child){margin-right:10px}.atomic-footer .copyright a{text-decoration:none}.atomic-footer .footer-btn{border-radius:25px;border:2px solid black;outline:none;color:#000;font-family:"Libre Franklin",Sans-serif;font-size:14px;font-weight:300;text-decoration:none;padding:7px 12px;display:inline-block;width:145px;text-align:center}.atomic-footer .footer-btn.schedule-btn{background-color:#000;color:#fff !important}.atomic-footer .footer-btn.schedule-btn:hover{background-color:#fff;color:#000 !important}.atomic-footer .footer-btn.sign-up-btn{padding:7px 2px;width:95px !important}.atomic-footer .footer-btn.sign-up-btn:hover{background-color:#000;color:#fff !important}.atomic-footer .info-column{width:100%;margin-right:50px;margin-bottom:30px}@media (min-width: 600px){.atomic-footer .info-column{max-width:320px;margin-bottom:0}}.atomic-footer .info-column .footer-btn{margin-top:40px}.atomic-footer .info-column h3{color:#2a2a2a;margin-bottom:0}#footer.atomic-footer a:hover{color:#0071bc}#footer .newsletter{justify-content:flex-start}#footer .newsletter input[type="email"]{background:transparent;border-top:none;border-left:none;border-right:none;border-bottom:2px solid #2a2a2a;width:100%;padding-left:5px}#footer .newsletter input[type="submit"]{margin-top:20px}.atomic-footer .info-column p{margin-bottom:0}#footer-main-nav-container{max-width:200px}#footer-main-nav-container .menu,.footer-services,.footer-industries{display:flex;flex-direction:column;padding:0;margin:0}#footer-main-nav-container .menu li{padding:0;margin:0 0 5px 0}#footer-main-nav-container .menu a,.footer-services a,.footer-industries a{text-transform:capitalize;color:#2a2a2a;font-size:14px}#footer-main-nav-container .menu a,.footer-services a,.footer-industries a,.footer-social a,.contact-link{text-decoration:none;margin-bottom:5px}#footer-main-nav-container .menu a:hover,.footer-services a:hover,.footer-industries a:hover,.footer-social a:hover,.contact-link:hover,.footer-bottom a:hover{color:#0071bc}.atomic-footer .footer-bottom{display:flex;flex-direction:row;justify-content:space-between}.atomic-footer .footer-bottom .column{display:flex}.atomic-footer .footer-bottom .contact-info{flex-direction:column}.atomic-footer .footer-bottom .social-links{flex-direction:row}.atomic-footer .footer-bottom .copyright{flex-direction:row}.atomic-footer .footer-bottom .copyright p:not(:last-child){margin-right:10px}.atomic-footer .menu-search{display:none}@media (max-width: 600px){.atomic-footer{flex-direction:column}.atomic-footer .column,.atomic-footer .newsletter input[type="email"],.atomic-footer .newsletter input[type="submit"]{width:100%;margin-top:10px}.atomic-footer .social-links{text-align:center}}@media (max-width: 1024px){.atomic-footer .widecontain{flex-direction:column;align-items:flex-start;padding:0 20px}.atomic-footer .column{width:100%;padding:20px 0}.atomic-footer .footer-bottom{flex-direction:column;gap:20px}.atomic-footer .footer-bottom .column{flex-direction:column;align-items:flex-start;width:100%}.atomic-footer .footer-btn{width:100%}.footer-services a,.footer-industries a{display:inline-block;margin-bottom:8px}}