When we first stepped onto the triangular plot of land that is now Cottle Village, I was struck that developing a new attraction is a lot like building a brand. We start with what is essentially a blank slate. And…
She’s blindfolded, with a two-sided scale in one hand. Sometimes she holds a book in the other. Lady Justice is one of the most recognizable symbols of law. She represents fairness, the objective pursuit of truth, and balance between opposing…
As an agency, we spend a lot of time talking about elevation—elevating brands, leveling up digital experiences and boosting engagement. But for Hoist & Crane Service Group, elevation isn’t a metaphor. It’s the job. Through inspections, maintenance, repair and more, Hoist…
Ask enough people in St. Louis where they went to high school and certain names come up again and again. (I went to Lutheran South for those wondering.) De Smet Jesuit is a name you’ll hear time and time again,…
Atomicdust didn’t win any Judges Choice Awards at the 28th Annual AIGA St. Louis Design Show—and we’re still thrilled. Last week was a pretty great week for Atomicdust. First off, we’re busy. Slammed actually. So busy that it was hard…
Most teenagers don’t tour corporate office buildings for fun. But I wasn’t a typical 15-year-old. Vice president of my high school’s Environmental Club, I hung out after school planting gardens on campus and sorting the recycling in the cafeteria. (I’ll…
It’s a classic, versatile pairing in cultures around the world: chicken and rice. But there’s a specific chicken-and-rice dish that’s particularly popular in Singapore, Malaysia and much of southeast Asia. Hainan chicken, or chicken rice: slow-poached chicken paired with seasoned…
Mergers can be like marriages—thrilling and risky, combined with serious discussions around identity, responsibilities and who makes better coffee. When Lightedge and Connectria tied the corporate knot, they needed an identity that felt true to both their pasts and shared…
Owning a business is difficult. Owning your brand identity is even harder—especially as a designer. For me, nothing is ever good enough. Even when I personally make it. Do you know how many iterations of the Atomicdust website will never…
There’s a technique in copywriting that successful marketers know. It’s called “the slippery slope.” It means that the goal of the first sentence is to get you to read the second sentence. And the goal of the second sentence is…