Atomicdust Helps Buckingham Tell Their Story with Branding and Web Development

Atomicdust Helps Buckingham Tell Their Story with Branding and Web Development

It’s quite a task to distill something as complex as financial services into a simple, relatable story. That’s what Buckingham Asset Management does for its clients every day, and it’s what we set out to do for them through our branding and website programs.

Buckingham takes a decidedly different approach to wealth and asset management. As independent, fee-only fiduciary advisors, they don’t earn commissions, freeing them to truly recommend what’s right for each and every client. Buckingham is genuinely committed to helping others succeed financially, and that’s what we wanted to capture and share on their new website.

Buckingham Asset Management Website Design

When designing the website, we took cues from the Buckingham logo to ensure consistency on every page. The logo’s shape and colors drove the overall look and feel of the site, with its multiple angles helping to create a seamless flow from top to bottom. Large photographs of Buckingham’s advisors at work immediately demonstrate the company’s straightforward, personal approach.

As we developed the website’s content, we chose to place hard-hitting financial questions front-and-center on the homepage – common questions that Buckingham advisors hear from prospective clients – and answer each in a way that highlighted the company’s core strengths. Each answer and each page of the site is supported with links to insightful blog content, using Buckingham’s exceptional content strategy to reinforce the company’s real-world knowledge as visitors move through the site. Several of their founders and advisors are nationally recognized financial thought leaders, and they take blogging seriously. It’s another example of their commitment to helping others succeed.

Buckingham Asset Management Website Design Practice Pages

At the end of this project, we couldn’t have been happier to hear what Adam Birenbaum, CEO of Buckingham, had to say:

“…We cannot thank you enough for the exceptional, inspiring work you and your team did to bring about the reality of our new website. We are on cloud nine and so proud of it. Without you, this masterpiece simply would not have happened. We hope you take great pride in what we have achieved together. We are very happy clients!”

Buckingham Asset Management Website Design Our Team

All of the research, meetings and cups of coffee that went into this project resulted in something that everyone at Atomicdust and everyone at Buckingham can be proud of. We’ll never get tired of that feeling.

Ken Earley

Ken Earley brings a different background to our team of copywriters, taking a scenic, scientific route to the industry, rather than a journalism or writing path. Starting in pre-med, ending in advertising, he notes that anything can be inspiring, that inspiration surfaces when things click and work together – thoughts, surroundings, everything.

More posts by Ken Earley