Blog: B2B Marketing

7 Ways to Make Your Next B2B Presentation Better

In a world with more Zoom calls and fewer long sales lunches, your sales deck has never been more important—because it may be the only thing your prospects remember. According to John Medina, author and biologist focused on brain development:…


Addition by Subtraction for Brand Addition

When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…


New Data Shows the Future of B2B Content Marketing Strategy

Content marketing isn’t just here to stay—it’s taking over. That’s according to the 12th annual B2B Content Marketing Benchmarks, Budgets, and Trends report produced by the Content Marketing Institute and Marketing Profs. Digital marketing professionals around the country participated in…


Creating a Companion Brand with FM Engage

It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…


All Systems Go for Exegy’s FinTech Web Design

Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…


A Web Design Revamp to Match the Real EDC

Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…