In a world with more Zoom calls and fewer long sales lunches, your sales deck has never been more important—because it may be the only thing your prospects remember. According to John Medina, author and biologist focused on brain development:…
We’ve learned a lot about B2B content marketing over the years. It’s actually a major factor in our agency’s success—we have no salespeople and instead rely solely on inbound leads, many of which find us through the content on our…
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
Content marketing isn’t just here to stay—it’s taking over. That’s according to the 12th annual B2B Content Marketing Benchmarks, Budgets, and Trends report produced by the Content Marketing Institute and Marketing Profs. Digital marketing professionals around the country participated in…
It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…
I used to teach freshmen composition at a local university. You may have taken this class in college. You probably didn’t enjoy it. The class was a requirement, and the students who took it were there to get it over…
The term “B2B” is misleading. Despite the name, B2B companies aren’t actually selling to other businesses. They’re selling to the people at those businesses. That case of mistaken audiences leads to old-school B2B website designs that are drowning in…
This time last year, I did not know much about heating, ventilation and cooling. Despite my–and my wheezing bulldog’s–love for strong A/C, I couldn’t have told you what brand of air conditioner I have, or how long I’ve had it.…
Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…
