“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s exactly the thing I want for our brand.” The chair…
I’m going to say something that might come as a surprise. Great marketing isn’t all creative campaigns, consistent design and compelling copy. Yes, those things are incredibly important, but the key to making the biggest impact is thinking about the…
As the saying goes, Rome’s website wasn’t built in a day. Or something like that. Either way, websites take time. From start to finish (including research, design, copy, development, testing and launch), and depending on the size of the site,…
Whenever we receive a phone call or email from a potential client, we ask them how they heard about Atomicdust. Sometimes they know someone we’ve worked with. Sometimes they’ve seen an ad on social media. Sometimes they’ve searched for the…
There’s no bigger buzzword right now than customer experience, or CX, and marketers are scrambling to make sure their brand’s CX cuts the mustard. As more branding and marketing becomes experiential, consumers are expecting more from the companies they interact…
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
How do you keep a business, particularly a large one, on course? It’s all about energizing people. Keeping them healthy and happy. And if you ask the folks at Executive Dining, that starts with the right food. Executive Dining builds,…
Thanks to the success of high-end, high-visibility, award-winning projects like Cortona at Forest Park, Balke Brown’s Residential Management division is flourishing. Looking to continue this growth, they turned to Atomicdust earlier this year to give the division its own identity.…
For more than 30 years, Premium Retail Services has helped major manufacturers and retailers connect with customers, build brand awareness and drive sales. But retail is changing quickly, and Premium asked Atomicdust to help them show prospective clients that they’re…
Listening is very much in vogue. Even the recent blockbuster Arrival focused on the power of listening to arrive at an understanding across cultures. Everyone’s talking about it. But is anyone really listening? The power of listening is also one of…
