Blog: Consumer Marketing

Expanding FLOAT in St. Louis (and Beyond)

Since FLOAT STL opened in Midtown in 2015, right next door to Atomicdust, floating has gone from relatively obscure to nearly mainstream. They’ve benefited from its growing popularity, and opened a second location in Maryland Heights in November. With a…


Float On: Brand Identity for FLOAT

Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s deeply unique for each individual. How do you begin to…


New Branding and Package Design for Better Life

Every small business owner dreams about it: a big break that puts their company on the path to becoming a household name. Companies that find sudden success often find themselves forced to cater to a wider audience. They’re compelled to rethink…