“The world doesn’t need another Wikipedia page about Jim McKelvey.” That’s what Jim McKelvey himself told our team during our first meeting, as we discussed the goals for his new website. The artist, philanthropist and tech mogul (Jim co-founded Square…
Atomicdust works with clients all around the country, but we’re also drawn to projects that have a profound impact on our own city. One such opportunity was something we’d passed every day on our commutes down Highway 64/40: a vacant,…
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…
When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…
In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept. At the time, Cortona was just a name, a set…
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
When Central Federal, a full-service community bank, needed to change perceptions and increase their customer base, they turned to Atomicdust for a modern rebrand. Located in downtown Rolla, right across the street from the Missouri S&T campus, you’d think that…
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…
Thanks to the success of high-end, high-visibility, award-winning projects like Cortona at Forest Park, Balke Brown’s Residential Management division is flourishing. Looking to continue this growth, they turned to Atomicdust earlier this year to give the division its own identity.…
Any Westward-facing photograph of the Gateway Arch is likely to include a glimpse of Mansion House, a 1960s-era steel-and-glass residential tower among St. Louis’s first examples of International Style architecture. Mansion House was designed and built at the same time…
