Better Life Packaging Design Recognized by Graphic Design USA
Atomicdust is proud to share that our work for Better Life Natural Cleaning Products has been awarded an American Packaging Design Award from Graphic Design USA.
Working on Better Life was a reward in itself (we’ve used the products here at the office for years), but we’re still pretty excited. For more than 50 years, GDUSA has celebrated the power of design to forge emotional connections with buyers. As an agency that tries to achieve that goal with everything we create, we certainly appreciate the recognition.
Better Life hired Atomicdust last year to bring focus to their identity and packaging. After shifting the brand story toward the products’ remarkable power – an unexpected feature in the natural cleaning category – we redesigned the entire line of labels. The new look is more powerful, consistent, clear and colorful. And it looks pretty great on the shelf.
Intrigued? Give the products a try. Now’s a great time to do it. You can enter the #BetterLifeLovesTarget sweepstakes between now and May 13 for the chance to win a $500 Target gift card and a bunch of Better Life’s favorite products. More details here.