Elsevier Advantage
Having just carved out a new set of brand standards, Elsevier Nursing/Health Professions came to us to for some help in starting to implement them. First to get the overhaul were two products from Elsevier Advantage, the Assessment and Simulations programs.
In addition to a new look and feel, they were in need of a customer-centric message that would not only reposition the products, but do it in a way that would connect with faculty members who’d be responsible for purchasing such products. They needed a big idea.
After becoming experts in the new standards, we designed product brochures that sported a new look and new messaging that would reach faculty members with a theme that was near and dear to them-the journey of students becoming nurses. We wanted to iterate that as the students prepare for their all-important licensure exams, Elsevier is there every step of the way. View the project in our work section.
