Atomicdust Earns Two Healthcare Advertising Awards
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising Awards from Healthcare Marketing Report.
This is the 34th year for the awards, and the most competitive in its history. The awards attracted more than 4,000 entries, making it the largest healthcare awards competition, and in the top 10 for overall advertising awards.
A national panel of judges evaluated the work on message effectiveness, appeal, design and overall impact. We received a Merit award for the Permobil website, and a Gold award for the ClinicalKey’s content marketing program.
In 2016, we kicked off a content marketing initiative with Elsevier Clinical Solutions’ clinical reference solution, ClinicalKey. We started with a survey to their customers asking them to share their ideas and expertise regarding the future of healthcare. Their responses, along with key insights from Elsevier thought leaders, were used to create whitepapers, infographics and articles for ClinicalKey to share on their website, through email and on social media channels.
Thank you to the Healthcare Marketing Report for recognizing our work, and congratulations to this year’s winners.
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