Atomicdust’s “Helvetica” Screening Recap

Atomicdust’s “Helvetica” Screening Recap

We weren’t too sure what to expect when we announced a screening of one of our favorite design documentaries. We’ve hosted screenings before, but this one was different. The movie, Gary Hustwit’s Helvetica, is about a typeface. And it came out 13 years ago. Again, it’s about a typeface.

But to our delight, there was interest. Actually, a lot of interest. The event sold out (or whatever the term is for an event that’s free) weeks before the screening and had a great turnout of designers and design-appreciators the night of.

We used the event as an opportunity to give back to the community. Guests donated nonperishable food items and cash donations to benefit St. Louis Area Foodbank. The organization provides more than 28 million meals a year to Missouri and Illinois neighbors in need.

Thanks to everyone who joined us for the event!

Guests at Atomicdust's Helvetica screening

Guests hanging out before the screening of Helvetica

A sign and donation jar for St. Louis Area Foodbank

A bin of donated food for St. Louis Area Foodbank

People hanging out at Helvetica

Guests enjoying Helvetica at Brennan's Work & Leisure


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Blaise Hart-Schmidt

Blaise Hart-Schmidt

Blaise’s path to digital marketing began in journalism and took a detour through public relations.

Passionate about storytelling in any medium, her experience with writing, design, strategy and digital marketing combine to help clients build strong marketing plans.

More posts by Blaise Hart-Schmidt