Blog: B2B Marketing

Reaching B2B Sales and Marketing Alignment

The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just competitive banter and gripes (think, “You don’t pick up the…


A Web Design Revamp to Match the Real EDC

Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…


Businesses are People Too! Wait, What?

In the marketing and advertising world, B2B brands get a bad rep. Some people hear B2B marketing and they think that it’s boring, cold, and horrible to work on. And the reason why is that most of it is. I…