A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing at a $30 million company called and said, “We need…
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I realized my perspective on marketing planning doesn’t always line up…
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self. It’s the founder’s vision. Their baby. It’s business, of course,…
There’s nothing better than new toys. And lately, the web feels like a shiny new toy chest. Webflow, Framer and even the latest version of Wix all promise drag-and-drop freedom, built-in animation and a visual workflow that makes WordPress look…
“Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven, measure-everything and cut-what-doesn’t-deliver-right-now world, these words echo through the halls…
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is the process of changing a business’ identity. The different degrees…
“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of grins, and compliment them with “Look what you made. You…
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend: business-to-business brands are focusing not only on short-term performance marketing,…
Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while it was fresh in my head, I thought I would…
No matter your title, industry or location, most professional services teams would agree: the competition is fierce. But there’s another truth that spans industries and sectors: the right website design can work wonders in helping you stand out from the…