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A Web Design Revamp to Match the Real EDC
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional…
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Websites Are Back — How to Make Yours Work for You
“Listen, our website will never sell anything.” I tend to write about topics that I hear repeatedly from clients and prospects, and this one got me thinking this morning. “This…
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What B2B Brands Can Learn From B2C About Customer Experience Design
There’s no bigger buzzword right now than customer experience, or CX, and marketers are scrambling to make sure their brand’s CX cuts the mustard. As more branding and marketing becomes…
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5 Ways to Make Your B2B Site More Accessible (and SEO-Friendly)
Accessibility is a big buzzword in design, marketing and tech. More and more giants like Google and Apple are prioritizing inclusivity, and the amount of accessibility lawsuits continues to climb.…
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How Individual Personalities Can Build Your B2B Brand
You’ve heard it a million times over the last 10 years or so. We’ve said it. You’ve probably repeated it. Countless speakers have tried to sell you on the idea.…
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Businesses are People Too! Wait, What?
In the marketing and advertising world, B2B brands get a bad rep. Some people hear B2B marketing and they think that it’s boring, cold, and horrible to work on. And…
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