Blog: Campaign Strategy

Honoring Innovation for Elsevier ClinicalKey

What’s the best way to get people to start talking about your product? To give them something to talk about, of course. Something to share. Something to remember. Something to believe in. That was our approach for our social media-based…


A Facebook Search for the Superheroes of Nursing

About a year ago, our longtime client, Mosby's Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, "Confidence Connected." We followed that up…