Ad Campaign for Physicians Practice Billing Service
Did the title of this post intrigue you? It sounds exciting, right?
OK what if it was something like this:
What do bagels and healthcare billing technology have in common?
That would get your attention. Everyone loves bagels, right? That’s the trick with B2B marketing – taking something that seems complex and even, dare we say it, boring, and making it accessible and interesting.
Remember, even though it’s called business-to-business, you’re still talking to people. You’re still talking to people who drink coffee, eat bagels, drive cars and wear shoes.
This series of ads created for Gateway EDI, appear in Health Data Management, Physicians Practice and other healthcare publications aimed to help physicians learn how to run their practices more efficiently.
Ads in these publications are filled with happy, smiling doctors, some with patients, others in front of computers. Put another way, they all look the same. We used images of plain, old, everyday objects people depend on – and tied them to Gateway EDI’s unique brand promise.
But don’t take my word for it. The best ads speak for themselves. Take a look.
