Blog: Education

Recharging the Cor Jesu Academy Athletics Brand

For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…


What They Don’t Teach You in Design School

Going to school for graphic design was a great experience. I went to a small state school and loved having my creativity challenged and strengthened through different classes and projects. But now I’m a few years into my career, separated…


Do Design Tools Limit Designers?

Let’s talk about the chicken and the egg for a minute. For centuries, this question of which came first has kept us all up at night staring at the stars, looking for answers. Okay, that’s a little dramatic, but it’s…


Building Community Pride with Branding

University City is a melting pot of cultures. Bordering the city of St. Louis, U.City, as it’s affectionately called, is home to people of different backgrounds, colors, ages, religions and economic levels. It’s about as diverse as you can get…