Marketing and Design Blog

Atomicdust Honored with 6 Healthcare Advertising Awards

Atomicdust recently received six awards at the 29th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition.

See our award-winning work

Meetup with Jesse to Discuss ‘The Business of Design’

On Tuesday, April 17th, the St. Louis Design Meetup Group will discuss ‘The Business of Design’ at Atomicdust. Jesse McGowan, Account Director at Atomicdust, will highlight the gap between education and actually working for a living, the commoditization of design, and the process of getting bigger, better work.

The St. Louis Design Meetup is a group of area design and illustration professionals interested in networking, collaboration and socializing. Their meetups cover topics related to print, web, interactive, packaging, image and experience design. Their April event, ‘The Business of Design,’ will take place right here at Atomicdust on Tuesday, April 17th. 

To find out about more marketing, design and social media events happening in St. Louis this month, check out our April Events Calendar.

A Helpful Guide to Facebook Ads

Marketing Managers ask us all the time how Facebook Ads work, how much they cost, and, most importantly, if they are effective. In our experience, Facebook Ads are the best way to drive traffic and increase interactions on a Facebook page.

We put together this helpful guide to answer some of the questions we’re frequently asked about advertising on Facebook

Mike to Speak at IABC St. Louis Social Media Seminar

Looking for new ways to optimize, engage, lead, influence and share through social media?

'Be Social' is a half-day seminar from IABC St. Louis designed to inspire attendees and give them the knowledge they need to leverage online communities. The event will feature presentations on engagement, SEO, lead generation and maximizing your presence on Facebook, Twitter and LinkedIn from some of the brightest minds in St. Louis... including someone from Atomicdust. 

Mike Spakowski, Owner / Creative Director at Atomicdust, will share insight into Facebook with his presentation,  "Putting your Best Face Forward: A Story About Exploring New Ideas."  Mike will explain how some late night antics resulted in Face Off Against Hunger, and how Facebook was used to spread the message and get more than 150 people to scan their faces on our office copier.

'Be Social' is taking place at the Center of Clayton on Thursday, April 19th. Click here to learn more about the event and register.

And if you're looking for more social media, marketing and design events in St. Louis, check out our April Events Calendar

April Wallpapers from Atomicdust

April is the fourth month of the year, so it's only fitting that we debut this month's wallpapers on the 4th and that we have four designs for you to download! That's one for your iPad, one for your phone, one for your laptop and one for your desktop computer. Come on, admit it, you're obsessed with technology.

April Marketing and Design Events in St. Louis

The best way to support the creative community in St. Louis is to get more involved. And we're happy to help. 

Check out our list of upcoming social media, marketing and design events in St. Louis. You're sure to see a few Atomicdusters at each of these events (or even presenting at them!).

Roadtrip. Frank Lloyd Wright’s Dana House.

I’ve always been a fan of design, especially when it's functional. Last weekend, I took a day trip to my hometown of Springfield, Illinois, and got a chance (well, another chance) to tour what I believe to be one of the most amazing examples of functional and thoughtful design, Frank Lloyd Wright’s Dana House.

Read more about Mike's roadtrip to Frank Lloyd Wright’s Dana House.

Is the Advertising World Still ‘Mad’ with Creativity?

From the opening scene of the first episode of Mad Men, I was intrigued by the Lucky Strike-smoking, Jameson Whiskey-drinking (notice the product placements) main character played by St. Louis native Jon Hamm. The hit AMC television show depicts life at a fictional New York ad agency in the 1960s, focusing on the mysterious and talented executive, Don Draper.

The wonderfully written drama engulfs the audience by taking you deep into the creative mind of Draper. The charismatic executive builds trust with clients, motivates employees to produce better work and doesn’t hesitate to voice his opinion when he doesn’t like an idea. He's also a creative genius wise beyond his years, concocting innovative ways to connect brands to their audiences.

Yes, it may be hard to believe in today's digital world, but advertising agencies existed long before web design, social media, Internet and even computers. Read more

Do We Still Need the ‘Digital’ Label?

(An e-Article about Labels and the World Wide Web.) 

 

Eleven years ago, we started our marketing and design company. Back then, our primary focus was building websites for brands. But first, we had to explain what a website was and why they were important for brands. The internet was in its infancy, marketers didn’t know exactly what it was, and they definitely didn’t have it on their mobile phone.

Today, however, there isn’t much of a learning curve. Marketing managers and executives, and most people in the world for that matter, are well-versed in technology. We’ve worked with some very sharp marketing managers who ask about the latest online trends and our opinions of them.

This has led me to wonder if there is still a divide between digital marketing and traditional marketing. If you’re hiring a marketing agency, do you just assume that marketing in this century mostly takes place online? Is there a difference between saying “We’re a marketing firm.” and “We’re a digital marketing firm.”? Read more.

Atomicdust Showcases Design and History for Koplar Properties

The Koplar family has been a part of real estate development in St. Louis since the 1920s. They have created some of the St. Louis region's most memorable, iconic architectural landmarks and cultural institutions, including the Chase Park Plaza and KPLR-11 TV. They also created several children's television programs, including the recently revived Voltron.

Read about our design work for Koplar Properties.