Earlier this year, executive coach Joe Scherrer hired Atomicdust to help him find new perspective on his growing business and build a compelling brand that would position him for success on a national scale. Joe began his leadership career in…
W.D. Quinn Saw is one of the oldest saw blade sharpening companies in the country, and among the most technically advanced. When the Quinn Saw team first came to Atomicdust, their goals weren’t unusual: they needed a website that generated…
Held annually, the Marketing Excellence Awards (ME Show) celebrates the best of B2B marketing in St. Louis. Last Thursday, in the midst of St. Louis Design Week, Atomicdust ventured out to the newly opened National Blues Museum to find out how…
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably can’t break your heart, but studies have shown that the…
Last year, the team at Atomicdust was thrilled to rebrand and redesign Better Life’s packaging in time for the brand’s test run at Target. The redesign was well received on social media, but, of course, the proof is in the…
Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that coveted number-one spot from a competitor has to reject this…
Every year, the AIGA Saint Louis Design Show brings together agencies, independent designers, students and enthusiasts to celebrate the power of design. We’re happy to share that nine Atomicdust projects have been selected for this year’s show, and (UPDATE!) that…
Atomicdust is proud to share that our work for Better Life Natural Cleaning Products has been awarded an American Packaging Design Award from Graphic Design USA. Working on Better Life was a reward in itself (we’ve used the products here…
Every small business owner dreams about it: a big break that puts their company on the path to becoming a household name. Companies that find sudden success often find themselves forced to cater to a wider audience. They’re compelled to rethink…
When CPA firm Thomas Wirig Doll approached Atomicdust for a new web presence, their goals weren’t unusual: they wanted to generate leads and build trust in their brand. It wasn’t long before we realized that the brand needed something more: a…