Latest articles
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Eight Atomicdust Projects Featured in AIGA St. Louis Design Show 28
Atomicdust didn’t win any Judges Choice Awards at the 28th Annual AIGA St. Louis Design Show—and we’re still thrilled. Last week was a pretty great week for Atomicdust. First off,…
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The Future of Brand Strategy Is Rooted in the Past
Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A few years ago, I was in a meeting where a client asked…
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20 Years of Street Fest Magic: Grove Fest Visual Identity
In the area between downtown St. Louis, Forest Park and South City, there’s a stretch of Manchester Ave. where culture and creativity thrive. To locals, the six or seven blocks…
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Meet Angie Spencer, Atomicdust’s Newest Copywriter
Some people are natural storytellers. Others are endlessly curious. A rare few can write both code and copy. But finding someone who fits all three and has an endless stream of…
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Atomicdust Earns a 2025 GDUSA Health + Wellness Design Award
Design can do more than make things look good. It can calm nerves in a waiting room. It can make a complicated process feel a little easier. It can even…
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Why Your Brand Sounds Like Everyone Else’s (And How Brand Voice Development Can Save You)
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference.…
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Atomicdust Wins Best Marketing Firm in St. Louis for the Fifth Year in a Row
We got some nice news recently—Atomicdust has been named Best Marketing Firm in St. Louis by Small Business Monthly. The cherry on top? It’s the fifth year in a row…
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Your Competitor Rebranded. Now What?
The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach…
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How to Rebrand Without Losing the Soul of Your Company
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self.…
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The Emperor’s New Brand: A Creative Talk on Branding, Confidence, and Selling Ideas
I’ve read The Emperor’s New Clothes to my kids probably a thousand times. It’s one of those classic bedtime stories that sticks with you. Partly because it’s funny. Partly because…
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How to Prove The ROI of Branding
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a…
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Full Circle: Bringing Brand to Life in St. Louis’ Most Sustainable Office
Most teenagers don’t tour corporate office buildings for fun. But I wasn’t a typical 15-year-old. Vice president of my high school’s Environmental Club, I hung out after school planting gardens…