Latest articles
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How Flintco Stopped Sounding Like Every Other Construction Company
What’s the fastest way to be forgotten? Say the same thing as everyone else. Spend five minutes browsing commercial construction websites, and you’ll start to see the pattern. Every firm…
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Building Cottle Village: Where the Brand Meets the Land
When we first stepped onto the triangular plot of land that is now Cottle Village, I was struck that developing a new attraction is a lot like building a brand.…
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Turning the XWELL Brand Into a Celebration of Self
The wellness industry has been unwell. It sells perfection. Implies feeling good is reserved for the elite few. Makes self-care seem possible only if you have endless time or money…
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Finding Balance With the WashU Law Website Design
She’s blindfolded, with a two-sided scale in one hand. Sometimes she holds a book in the other. Lady Justice is one of the most recognizable symbols of law. She represents…
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Raising Expectations: How Hoist & Crane Elevated Its Digital Presence
As an agency, we spend a lot of time talking about elevation—elevating brands, leveling up digital experiences and boosting engagement. But for Hoist & Crane Service Group, elevation isn’t a…
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Aligning Harbour Group’s Brand With Its Foundation & Future
Harbour Group didn’t need reinvention—they needed alignment. How we updated the brand and website to match a company built on decades of trust.
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Brand Due Diligence: The Risk You’re Not Measuring
This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables. EBITDA multiples. Customer concentration risk. Tech debt. You run scenarios until the…
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Supporting De Smet’s Story, Year After Year
Ask enough people in St. Louis where they went to high school and certain names come up again and again. (I went to Lutheran South for those wondering.) De Smet…
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Atomicdust Welcomes Senior Designer Frances Foster
We’d been watching the work of designer Frances Foster for years, admiring the spirit, craftsmanship and success of her designs. So when we had an opening on our team and…
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Mike Spakowski Named a 2026 St. Louis TITAN 100
I am convinced that Mike Spakowski wakes up every morning with about 10 new ideas. From what I can tell, he’s always been that way. Twenty-five years ago, he had…
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Marketing Planning for 2026: Everything You Need to Know
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I…
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Recruiting Ambitious Legal Minds at WashU Law
You can tell a lot about a university by how it speaks to its future students. And when that university sits a few blocks from your office, you feel even…