Latest articles
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Raising Expectations: How Hoist & Crane Elevated Its Digital Presence
As an agency, we spend a lot of time talking about elevation—elevating brands, leveling up digital experiences and boosting engagement. But for Hoist & Crane Service Group, elevation isn’t a…
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Aligning Harbour Group’s Brand With Its Foundation & Future
Harbour Group didn’t need reinvention—they needed alignment. How we updated the brand and website to match a company built on decades of trust.
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Brand Due Diligence: The Risk You’re Not Measuring
This is for my friends in private equity. From my experience, private equity firms stress-test everything. Cap tables. EBITDA multiples. Customer concentration risk. Tech debt. You run scenarios until the…
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Supporting De Smet’s Story, Year After Year
Ask enough people in St. Louis where they went to high school and certain names come up again and again. (I went to Lutheran South for those wondering.) De Smet…
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Atomicdust Welcomes Senior Designer Frances Foster
We’d been watching the work of designer Frances Foster for years, admiring the spirit, craftsmanship and success of her designs. So when we had an opening on our team and…
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Mike Spakowski Named a 2026 St. Louis TITAN 100
I am convinced that Mike Spakowski wakes up every morning with about 10 new ideas. From what I can tell, he’s always been that way. Twenty-five years ago, he had…
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Marketing Planning for 2026: Everything You Need to Know
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I…
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Recruiting Ambitious Legal Minds at WashU Law
You can tell a lot about a university by how it speaks to its future students. And when that university sits a few blocks from your office, you feel even…
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Eight Atomicdust Projects Featured in AIGA St. Louis Design Show 28
Atomicdust didn’t win any Judges Choice Awards at the 28th Annual AIGA St. Louis Design Show—and we’re still thrilled. Last week was a pretty great week for Atomicdust. First off,…
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The Future of Brand Strategy Is Rooted in the Past
Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A few years ago, I was in a meeting where a client asked…
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20 Years of Street Fest Magic: Grove Fest Visual Identity
In the area between downtown St. Louis, Forest Park and South City, there’s a stretch of Manchester Ave. where culture and creativity thrive. To locals, the six or seven blocks…
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Meet Angie Spencer, Atomicdust’s Newest Copywriter
Some people are natural storytellers. Others are endlessly curious. A rare few can write both code and copy. But finding someone who fits all three and has an endless stream of…