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Keeping Sight of the Big Picture in Agency-Client Relationships
My dad always tells me stories from the days when he managed small businesses. One of my favorites is about his former boss and the many women in his life:…
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Let’s Talk About Experience Design!
For years I hated the term “experience design.” In my mind it was just a high-brow way to describe good web design. Labeling something as “experience design” seemed like a…
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Pushing and Pulling in Design
I was presenting a web design concept to a client the other day, and was trying to explain why 90% of the layout looked a certain way, while the rest…
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Food, Art and Design
Often with high-profile, highly visible design and branding projects, there’s added pressure on the creative team that might not exist when making, say, a sales brochure. Some projects, like the…
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You Can’t Compete If You’re Stuck in the Middle
Every day, businesses and marketing teams fight to get a leg up over their competition. We’re flooded with new tools, new tactics and new channels that dangle victory in front…
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What You’re Reading: Top Five Blog Posts of 2015
As the year winds down, let’s take a look back at some of the blog posts that caught your attention in 2015. On Culture Earlier this year, Atomicdust was…
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Finding the Unicorn
When I was in school, I was really good at taking tests. At one point, I even joined an academic team that took tests competitively against other schools. I liked…
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Vote to Make SXSW More Boring
Last spring, I made my first trip to Austin for SXSW. After five days, I left with a notebook full of quotes, tips and little sketches that I find myself…
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The Outsourced CMO
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer…
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On Culture
I wanted to take a minute to talk about something that is very important to me: culture. Atomicdust and myself were recently featured in an article by the St. Louis…
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Good Design is Ruining the Internet
When people complain about education today, they usually accuse teachers of “only teaching the test.” As I evolve into a bitter old man, I feel that with the popularity of…
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How (Not) to Stand Out in Healthcare Marketing
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society,…
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