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Finding the Unicorn
When I was in school, I was really good at taking tests. At one point, I even joined an academic team that took tests competitively against other schools. I liked…
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Vote to Make SXSW More Boring
Last spring, I made my first trip to Austin for SXSW. After five days, I left with a notebook full of quotes, tips and little sketches that I find myself…
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The Outsourced CMO
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer…
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On Culture
I wanted to take a minute to talk about something that is very important to me: culture. Atomicdust and myself were recently featured in an article by the St. Louis…
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Good Design is Ruining the Internet
When people complain about education today, they usually accuse teachers of “only teaching the test.” As I evolve into a bitter old man, I feel that with the popularity of…
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How (Not) to Stand Out in Healthcare Marketing
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society,…
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WTH is SVG?: Using Scalable Vector Graphics on the Web
If you follow our blog, you know that Drew recently wrote an article on how to optimize images for websites. In it, he briefly mentioned SVGs. In this post, I’ll…
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The Freedom of Design Constraints
There are three words in design that I’ve grown wary of. Three words that you’d think any designer would be thrilled to hear. Three words that should be exciting and liberating.…
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Mobilegeddon: Atomicdust on Google’s Latest Update
It’s not every day that you hear news about search engine rankings outside of industry blogs. Google’s latest update is quite the exception – it’s already been featured heavily by…
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Techniques for Optimizing Images on the Web
The days of text-only websites without styling or images are mostly gone. An effective website likely uses interesting photos or graphics to inform and inspire visitors. Though many image effects…
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How a Kitchen Remodel Inspired Me To Ask More Questions
Over the past several months, we’ve been remodeling the kitchen in our home. It’s a long-planned, much talked-about project that has now solidified something I’ve long believed about marketing and…
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New Comes from New
Every day, I create things. They take shape in the form of blog posts, solutions to problems, or marketing materials for clients. I typically write early in the morning, and…
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