A decade ago, there weren’t even half the tools available today for digital marketers. Now, digital tools have helped us master analytics, conversion measurement, A/B testing, lead generation and more. They make it easy to see if marketing is really working,…
Yesterday, LinkedIn announced they will soon be rolling out a new design to Company Pages. In an email to page owners, LinkedIn laid out what to expect with the change and invited admins to get a preview of they page in…
There’s an old adage that no one remembers who came in second place. It’s the very nature of competition. No one strives to be second-best in their market, right? If you’re not the market leader – maybe you are in second…
In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue doing what you’ve always done in the past. It’s an…
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably can’t break your heart, but studies have shown that the…
To say my old friend James Dixson has a lot of hobbies is an understatement. Over the 20 years I’ve know the guy, he has always been a collector of gear for (typically) high-end hobbies. A glance inside his office…
Maybe you’re launching a new product. Maybe you’re coming through a merger. Or maybe your market is changing around you – and you’ve got to act now to stay in front of and relevant to your audience. Each of these…
A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly having “pig-headed determination.” Sure, he elaborates further on various methods and…
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base or reacting to or anticipating a shift in the market. At…
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be even trickier. British philosopher Alan Watts put it best, “Trying…