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Five Questions with Joe Scherrer from The Leadership Forge
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer…
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Skipping the Homepage
We tend to think of a website as a linear experience – you enter at the homepage and use the navigation or on-page links to move through other pages on…
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A Simple Way to Test Your Marketing
A decade ago, there weren’t even half the tools available today for digital marketers. Now, digital tools have helped us master analytics, conversion measurement, A/B testing, lead generation and more.…
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LinkedIn’s Redesigned Company Pages: What You Need to Know
Yesterday, LinkedIn announced they will soon be rolling out a new design to Company Pages. In an email to page owners, LinkedIn laid out what to expect with the change and…
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How to Get Out of Second Place and Become the Market Leader
There’s an old adage that no one remembers who came in second place. It’s the very nature of competition. No one strives to be second-best in their market, right? If…
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Stay in the Lead with Brand Positioning
In marketing, one of the biggest traps to fall into is complacency. When you’re at the top of your industry, it’s easy to put your brand on autopilot and continue…
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How to Build a Brand Worth Falling in Love With
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably…
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Waiting to Get Started in Marketing
To say my old friend James Dixson has a lot of hobbies is an understatement. Over the 20 years I’ve know the guy, he has always been a collector of…
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Brand Repositioning: Six Things To Know Before You Start
Maybe you’re launching a new product. Maybe you’re coming through a merger. Or maybe your market is changing around you – and you’ve got to act now to stay in…
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What’s Missing From Your Marketing Plan
A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly…
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Mastering the Art and Science of Repositioning
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base…
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Five Benefits of Bringing in Outside Marketing Agency Help
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be…
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