Does brand love matter in B2B marketing? “Brand love” may be a buzzword in consumer marketing, but that doesn’t mean B2B leaders should dismiss it. “Love” is an attainable goal – and often a necessary one – when crafting a…
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…
Creative firms have a lot to prove to win new business. First, we have to prove that we’re creative. That we have big, beautiful ideas that can inspire our clients’ audiences. Then we have to prove that we’re strategic. After…
To increase website leads, think like a prospect: it’s all about getting to know your business first, rather than jumping straight into buying mode. One of the best salespeople I’ve ever met talks about selling this way: “When I meet…
I grew up with an Apple IIc. Green LCD monitor and all. You see, my mom brought it home for us when UMSL was upgrading and was going to throw it away. (You know the old saying – one college institution’s…
Last summer, we met the nice folks from the Barry-Wehmiller Leadership Institute (BWLI), a team of facilitators who teach leadership through books, podcasts, and seminars (my favorite) at their St. Louis office. The BWLI team invited us to their office…
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…
In today’s fast-paced digital landscape, marketers are always hearing about the next big thing. The new social media channel or app that’s going to change the game. Chances are (being the savvy digital marketer that you are), you already have…
Let me take you back. Back to 1999. Back to a movie called Never Been Kissed with Drew Barrymore. In case you missed this classic, the plot is simple – a journalist (played by Barrymore) goes undercover as a high…
Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you don’t control your “brand” – your customers do, because your…