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How to Build a Brand Worth Falling in Love With
We’ve talked a lot about the power of positioning to create barriers to competition. But we haven’t talked enough about brand love. “Love” isn’t much of an exaggeration. A brand probably…
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Waiting to Get Started in Marketing
To say my old friend James Dixson has a lot of hobbies is an understatement. Over the 20 years I’ve know the guy, he has always been a collector of…
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Brand Repositioning: Six Things To Know Before You Start
Maybe you’re launching a new product. Maybe you’re coming through a merger. Or maybe your market is changing around you – and you’ve got to act now to stay in…
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What’s Missing From Your Marketing Plan
A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly…
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Mastering the Art and Science of Repositioning
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base…
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Five Benefits of Bringing in Outside Marketing Agency Help
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be…
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To Lead Your Industry, Look Outside of It
Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that…
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Look Outside the Inbox: The New Rules of Effective Direct Mail
Some marketers will tell you that in this digital era, direct mail is dead. It’s a waste. It’s all junk mail. Instead, they’ve gravitated to email because it’s cheap, measurable…
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Starting Start Bar
Start Bar, an arcade bar in downtown St. Louis, is opening soon and we couldn’t be more excited. In anticipation, we wanted to share some of the thinking behind the…
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Value In, Value Out: How to Approach Marketing
Marketing today is about exchanging value. Businesses are constantly wondering how they can make their brand stronger, and how design and marketing can make their product or service preferred against…
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What’s Fun Got to Do with It?
Here’s a question I’ve been pondering lately: “What’s fun got to do with it?” More and more, my answer is: a whole heck of a lot. I would argue that…
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Designing the Experience for Your Brand
I’m not an experience designer. I’m not even a graphic designer. What I am is a fan of how design influences experiences. One of my favorite experiences is going out…
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