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Mastering the Art and Science of Repositioning
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base…
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Five Benefits of Bringing in Outside Marketing Agency Help
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be…
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To Lead Your Industry, Look Outside of It
Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that…
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Look Outside the Inbox: The New Rules of Effective Direct Mail
Some marketers will tell you that in this digital era, direct mail is dead. It’s a waste. It’s all junk mail. Instead, they’ve gravitated to email because it’s cheap, measurable…
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Starting Start Bar
Start Bar, an arcade bar in downtown St. Louis, is opening soon and we couldn’t be more excited. In anticipation, we wanted to share some of the thinking behind the…
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Value In, Value Out: How to Approach Marketing
Marketing today is about exchanging value. Businesses are constantly wondering how they can make their brand stronger, and how design and marketing can make their product or service preferred against…
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What’s Fun Got to Do with It?
Here’s a question I’ve been pondering lately: “What’s fun got to do with it?” More and more, my answer is: a whole heck of a lot. I would argue that…
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Designing the Experience for Your Brand
I’m not an experience designer. I’m not even a graphic designer. What I am is a fan of how design influences experiences. One of my favorite experiences is going out…
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Keeping Sight of the Big Picture in Agency-Client Relationships
My dad always tells me stories from the days when he managed small businesses. One of my favorites is about his former boss and the many women in his life:…
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Let’s Talk About Experience Design!
For years I hated the term “experience design.” In my mind it was just a high-brow way to describe good web design. Labeling something as “experience design” seemed like a…
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Pushing and Pulling in Design
I was presenting a web design concept to a client the other day, and was trying to explain why 90% of the layout looked a certain way, while the rest…
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Food, Art and Design
Often with high-profile, highly visible design and branding projects, there’s added pressure on the creative team that might not exist when making, say, a sales brochure. Some projects, like the…
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